In April, we received a group of guests from General Mills. They had formed a 'speed boat team' to change the marketing strategy for one of their brands and they wanted to learn the methods we use at Hyper Island. We did an intense three day workshop in mixed teams with members from several of the Hyper Island programs and GM together.
As students we were expected to straddle two roles at once, being both creatives working on the brief that was set for us and teachers being transparent and pedagogical about our working methods. The creative outcome of the workshop is still under wraps, but please ask me about the methodology we shared with them!